back to the list
Valentino Rossi 24-03-2021
March 24, Ishikawa, Japan – DID today announces that it has appointed Valentino Rossi, the nine-time World Champion and the only road racer to have competed in more than 400 Grands Prix, as its global brand ambassador. The three-year partnership will see Rossi promoting the DID brand and DID products worldwide. The agreement also includes collaboration on future product lines, as well as co-developing and co-branding special product lines.
A preview of the partnership first results will be seen in 2021 market season, where DID will launch two chain series – DID X VR46 and The Doctor – newly designed and test-approved by Rossi. The Doctor series, directly deriving from the DID chain supplied in MotoGP chains, will be particularly prized by the most demanding riders and by refined collectors too, being produced in a very limited edition.Hirofumi Araya, President of DAIDO KOGYO CO., LTD comments on this announcement saying, "We are extremely pleased to have Valentino Rossi become DID’s world brand ambassador.
©2013-2019 DID EUROPE S.R.L. ALL RIGHTS RESERVED
VIA DEL FONDITORE, 16 40138 BOLOGNA, ITALY - PHONE: +39 051 531543 - FAX: +39 051 6014912