Valentino Rossi

March 24, Ishikawa, Japan – DID today announces that it has appointed Valentino Rossi, the nine-time World Champion and the only road racer to have competed in more than 400 Grands Prix, as its global brand ambassador. The three-year partnership will see Rossi promoting the DID brand and DID products worldwide. The agreement also includes collaboration on future product lines, as well as co-developing and co-branding special product lines.

A preview of the partnership first results will be seen in 2021 market season, where DID will launch two chain series – DID X VR46 and The Doctor – newly designed and test-approved by Rossi. The Doctor series, directly deriving from the DID chain supplied in MotoGP chains, will be particularly prized by the most demanding riders and by refined collectors too, being produced in a very limited edition.